On the 6th April 2023, industry-leading e-commerce business, Endurotyres.com was acquired by Scarborough-based automotive company P+C Daley-Smith Ltd.
The business, founded by Alan Ranger in 2014, which is recognised as one of Michelin’s largest 2-wheel off-road dealers is now being operated by Enduro enthusiast Paul Daley-Smith, his wife Candy Daley-Smith and the rest of his team.
“As a lifelong enduro rider with a portfolio of successful automotive businesses, the opportunity to acquire endurotyres.com could not be missed. Alan and his team have done fantastic to create an e-commerce business that dominates the space it operates within.” Paul Daley-Smith, MD of P+C Daley-Smith Ltd
‘If it ain’t broke, don’t fix it’’
With a loyal customer base, an unrivalled range of Michelin tyres and accessories and a reputation for providing exceptional customer service, Paul and his team only plan to carry on Alan’s great work. However, the change of ownership will allow the business to increase stock levels and develop the business in the direction it was already heading, allowing faster scalability to take things up to the next level.
Alan Ranger is excited for the future of Endurotyres.com and realises it’s the right time for the company to move on to the next chapter of its success.
“We have held a Michelin account since my Grandfather’s day, and with a mix of knowledge of the sport, passion, clever marketing and a fantastic working relationship with Michelin, we have built up a nationwide database of retail and wholesale customers. Paul is the perfect person to grow the business and evolve the brand.” Alan Ranger, MD of Endurotyres.com
Alan will still maintain a close relationship with Michelin on car and 4×4, and on the track competing. Although he will be sad leaving the two-wheel industry, he knows Endurotyres.com will be in safe hands with Paul and his team in prime enduro landscape!
Paul Daley-Smith is looking forward to building long-lasting rider relationships and enhancing its offering online.