{"product_id":"the-big-boy-adventure-150-70-18","title":"Plews - The Big Boy Adventure- 150\/70-18","description":"\u003cp class=\"p2\"\u003eThis is not a tyre for Sunday trail rides with your mates. The Big Boy is built for riders who demand real off-road performance from their adventure bike. Mud, rocks, hills, logs, ruts, technical climbs — wherever you want to go, The Big Boy is built to get you there.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWith a unique tread layout inspired by traditional enduro tyres, The Big Boy delivers outstanding traction, self-cleaning, and control — while being reinforced for the extra weight, torque, and speed of modern adventure bikes. It’s built to handle punishment, and keep gripping when conditions turn brutal.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eKey Features\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1012\/5855\/9828\/files\/f0f0e811_CCT-Icon-W.png?v=1782465112\" alt=\"\"\u003e\u003cbr\u003e\nCCT Technology (Chipping and Chunking Tread):\u003cbr\u003e\n\u003c\/b\u003e\u003c\/span\u003eA specialised tread design approach aimed at reducing chipping and chunking for consistent performance and durability.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1012\/5855\/9828\/files\/ad858540_CCRC-Icon-W.png?v=1782465112\" alt=\"\"\u003e\u003cbr\u003e\n\u003cspan class=\"s1\"\u003e\u003cb\u003eCCRC Technology (Compound Chipping and Chunking Resistant):\u003cbr\u003e\n\u003c\/b\u003e\u003c\/span\u003eA compound development philosophy that reinforces the rubber to minimise tearing and block damage — extending life and grip.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1012\/5855\/9828\/files\/5f60e885_LFC-Icon-W.png?v=1782465113\" alt=\"\"\u003e\u003cbr\u003e\nLFC Technology (Lateral Flex Control):\u003cbr\u003e\n\u003c\/b\u003e\u003c\/span\u003eOur proprietary carcass stabilisation system that controls sidewall flex under load, ensuring constant forward drive without excessive rolling or traction loss.\u003c\/p\u003e\n\n\n\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSerious adventure requires serious off-road capability. \u003c\/b\u003e\u003c\/span\u003eThe Big Boy is the result of over 24 months of R\u0026amp;D. We set out to bring our world championship-winning Enduro expertise into the world of true off-road adventure — and this is the result.\u003c\/p\u003e\n","brand":"Plews","offers":[{"title":"Default Title","offer_id":56237434732884,"sku":null,"price":132.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/5855\/9828\/files\/69356_whatsapp-image-2025-12-09-at-10.28.35_dc5865d4.jpg?v=1782465332","url":"https:\/\/endurotyres.com\/products\/the-big-boy-adventure-150-70-18","provider":"Enduro Tyres","version":"1.0","type":"link"}